The most important concept of Elastos, the SmartWeb network computer, is "you own your data". The confirmation of personal data ownership, and then turn personal data into personal fortune is clearly defined in Elastos vision and strategy. The best way to educate end-user is through commercially operated DApps. Building commercially viable DApp is the only and best way to engage with the community and enlarge it.

DMA is an important part of the whole Elastos decentralized services strategy. DMA provides all kind of support to help DApp developer build DApp through simple steps. DMA is the decentralized marketing and commerce framework on top of Elastos infrastructure. It utilizes the Elastos public resources and services, such as Main Chain as ledger, SideChain DID, distributed storage, Carrier’s P2P capability, to build the digital marketing layer, packed with various business logical modules. DMA provides all kind of support to help DApp developer build DApp through simple steps.

Use Cases

DMA supports broad range of scenarios, enabling DApps in decentralized digital marketing and commerce domain.

E-Ticket

This use case includes performances, live shows, sporting events, ticket management for various gatherings. DMA can help the event ticketing platform to tokenize the tickets, making it easy for selling in the online ticketing platform. The e-ticket can also be easily sent, transferred, sold/bought among people in secondary market. The original ticket issuer can put restrictions on the e-ticket, such as the frequency, liquidity, price range of the ticket. This kind of asset should follow non-fungible Token Standard.

Digital copyright-ed content

The digital content, such as e-book, music, pictures, documents, can be managed by DMA framework’s digital asset controller. The controller features several smart contracts defining the rights and duties as well as profit distribution mechanisms.

Digital Advertisement Service

Advertisers look for good quality data source to push accurate and relevant commercials. Customers with dynamical personal portrait data like to share with the right ad agent or direct channel who offers the right price for usage. DMA data management and utilization services make the match-making job easier. It helps maximizing the ad efficiency and accuracy, and automatically distribute expense, commission and profit, with minimum intermediary agent involvement.

Social Commerce

Elastos uses DID sidechain to provide ID management features. Every user, device, entity uses the Elastos DID sidechain.DID is used to manage users as well as the relationship between DIDs via various marketing activities. Such relationship generates dynamic social graph. Social graph brings the most efficient way to target marketing and e-commerce.

Roadmap

	2018.9.1 Project Kick-off
	2018.9.15 Requirement & Spec
	2018.11.15 DMA Basic Layer
	2018.12.31 DMA Biz Layer
	2019.1.31 DMA 1.0 Beta release - Pilot dApp ‘Uptick’ release.
	2019.2 ~ 2019.3 Stabilise the DMA 1.0 beta - Launch ‘Early Access Program’ to support commercial dApp development - Build the economic model of DMA.
	2019.4 Release DMA 1.0 to the general public
	2019.5~2019.6 Launch commercial dApps - Kick-off DMA 2.0 development

Pilot dApp

Uptick	DMA 1.0 focuses on digital asset management. We chose the ticketing industry and built ‘Uptick’ as the first pilot dApp powered by DMA. Uptick is a decentralised marketplace for buying and selling tickets. We welcome business owners to join Uptick and run their own business on the platform. People can also develop their own ticketing dApp based on Uptick.
	Eventually we aim to be the enabling layer for local businesses to create their own ticket dApps across all regions. Uptick is just a vertical domain that DMA covers. We hope that people can get inspiration from Uptick and come up with even more innovative dApp projects.

CHOOSIT	CHOOSIT is the combination of trusted merchants, with the added bonus of a decentralised online store that enables real time profit shares deriving directly from the content creators. This is more than just a ‘decentralised Amazon’. This is a completely transparent and open platform, which truly gives the power back to the creators.
	CHOOSIT is the first version of the online store with a minimum set of basic flows. At this stage, we will limit the scope of goods to copyrighted artwork designed products. The first store in CHOOSIT is operated by the StarryMedia team .The store will focus on selling t-shirts, hats and other cultural and creative products. We welcome consumers to purchase, and designers to participate.
	We have customized a limited edition ElastosDMA T-shirt and cap, and the postage is halved! Don't be hesitate，just download the app to buy the exquisite goods.

Early Access Program

We welcome you to provide us with good ideas and suggestions, and we always welcome dApp developers and business partners to join EAP. We will provide strong technical support to help developers and partners build commercial-grade DApp.

For those who are interested in participating,Please send email to us with your proposal.

Supernode

Ranking >

Thanks to the joint efforts of the ElastosDMA team and all the supporters, We are honored to be one of the 36 Elastos Super Nodes.Due to the ranking of the super nodes is dynamically changing, we still need the support of all the voters.

In addition to giving the supporter node revenue dividends and multiple sources of revenue, the benefits that the ElastosDMA team earns through the supernode will be invested in the maintenance and operation of the node and the continued development of the DMA project.

For platform projects like DMA, we want to use part of the rewards as team incentive fund. This is an important point of our campaign. It is healthy for ecosystem project development in the Elastos community.

Articles

"DMA 1.0 Whitepaper" span, by Brian Xin and DMA team

"The Future of Decentralised Commerce" , by Chris Parker

"An Interview with Brian Xin, founder of ElastosDMA" , by Chris Parker

"Money is in our DMA" , by Chris Parker

"ElastosDMA 1.0 Beta Release Note (English)" , by DMA team

"Early Access Program" , by DMA team

"ElastosDMA Supernode：A call for your votes" , by DMA team

"All you care about ElastosDMA Supernode, check it out." , by DMA team

"MIT Fireside Chat with ElastosDMA and Gavin Nicol" , by Cyber Republic

"Introducing the first decentralised e-commerce store on ElastosDMA" , by DMA team

"You are invited to try the Uptick iOS Beta!" , by DMA team

"CHOOSIT Official Launch" , by DMA team

ElastosDMA超级节点奖励分配计划 , by DMA team

CHOOSIT IOS版本内测中，邀您抢先体验 , by DMA team

Uptick DApp 活动版块上线，创建您的专属活动 , by DMA team

冠军！恭喜星之队勇夺2019年DoraHacks黑客马拉松之区块链亦来云赛道冠军！ , by DMA team

Community contribution

	RUNARUN - Real name ticketing dApp
	In the past decade, the marathon has grown very fast and the race ticket has gradually become scarce assets.However, the lack of fairness in ticket sales, the high cost of real-name and qualification check systems, and the difficulty of transferring tickets have made it increasingly more difficult for organisers and sports enthusiasts.
	ElastosDMA community members tried to solve these tough questions. They use a standard marathon event as the scenario to develop a real-name electronic ticket distribution and circulation platform based on blockchain, including features such as registration, payments, transfers, and deposits.
	Through 36 hours of all-out efforts, the "Star Team" composed of five ElastosDMA community members won the 2019 DoraHacks’ Hackathon, Elastos blockchain theme! The team will continue improving this dApp and bring it to the market soon.

Design by Michael S

Team

DMA team has 10+ years continuous experience in digital marketing and O2O e-commerce business. Our goal is to build decentralized marketing and commerce platform to support the mega-trend of the upcoming token economy revolution. The team is cutting edge technology orientated, focusing on blockchain technology, digital marketing and e-commerce platform development and operation.